Buyers Program

VİTAHEALTH: SHAPING THE FUTURE OF HEALTH & NUTRITION!

VİTAHEALTH will be the leading platform in Türkiye not only for dietary supplements, but also for a wide array of functional and innovative health products (including clean label, enriched, plant-based, vegan, and personalized health solutions). For the health and nutrition industry, this event offers a vibrant business networking environment. Targeting international buyers and industry professionals—including retailers, importers, healthcare distributors, pharmacies, and HoReCa—VİTAHEALTH multiplies opportunities for meaningful connections with forward-thinking companies during its upcoming edition, taking place from 26 to 28 September 2025 in Istanbul.

Strategically located at the crossroads of Europe, Asia, and the Middle East, Istanbul is a regional hub for trade and innovation. Coupled with Türkiye’s population of over 80 million and its growing demand for health and wellness products, the market represents a significant and expanding opportunity for global businesses.

The programme is designed for:

• Importers and distributors of supplements and functional foods
• HoReCa professionals
• Pharmacies and parapharmacies
• Large-scale retail buyers
• Buyers and purchasing managers
• Category managers
• E-commerce platforms
• Private label managers
  
  The Hosted Buyer Programme offers a range of benefits depending on the applicant’s origin and professional profile. All applications will be carefully evaluated by the VİTAHEALTH Hosted Buyer Team, ensuring a selection based on origin, business interests, and company background—including participation in previous editions or applications from other members of the same company.